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  • Home
  • Press Releases
  • XXIO LAUNCHES ALL - NEW PRIME: ELEGANCE MEETS SPEED AND POWER

XXIO LAUNCHES ALL - NEW PRIME: ELEGANCE MEETS SPEED AND POWER

  • Press Releases
  • 04.04.23

XXIO, a global leader in premium lightweight golf equipment, is excited to announce the all - new XXIO Prime. The XXIO Prime will officially launch in New Zealand in late March, 2023.

The XXIO Prime features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for the moderate swing speed golfers.

“Crafted for golfers who’ve lost some speed over time but are still looking to add distance and maintain accuracy, this new XXIO Prime delivers,” said Chuck Thiry, Vice President of XXIO. “This innovative design is created with lighter components in the Driver, Fairways, and Hybrids, delivering more MOI for straighter, more powerful distance. To further help with swing speed, we included Weight Plus Technology, which counterbalances and stabilizes the club, creating a more efficient path, more consistent contact, and greater ball speed.”

Designed to provide exceptional forgiveness using luxury materials that provide less strain on the swing via aerodynamics, the XXIO Prime gives golfers the consistency and precision they are looking for while maintaining effortless performance.

Key Innovations Inside the XXIO Prime:

• Rebound Frame: Featured on the Driver, Fairway Woods, Hybrids, and Irons, Rebound Frame uses an alternating pattern of stiff and flexible z ones designed to transfer more energy into the golf ball at impact for increased ball speed and distance on every strike.

• Weight Plus Technology: Places extra weight at the butt end of the shaft to stabilize the club path for faster, more consistent swings. Concentrates more weight towards the grip reduce the amount of force required to lift the clubhead and guide it to an ideal swing position.

• ActivWing: Uses aerodynamics to stabilize the clubhead in the beginning of the downswing, tightening the impact pattern and optimizing the face angle for better contact without sacrificing swing speed.

• Super-TIX 51AF Titanium Face: Each Driver and Iron is made of Super -
TIX 51AF Titanium, an incredibly strong yet lightweight alloy for thinner faces that flex more and add ball speed to every shot.

• SP - 1200 Shaft: Premium SP - 1200 shafts are constructed with high - performance carbon fiber and an advanced resin matrix, resulting in lightweight graphite shafts with the optimal balance of strength and flexibility.

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XXIO (pronounced zek-si-oh) is one of the world’s fastest growing premium golf equipment manufacturers. With the highest quality materials and revolutionary technologies, XXIO products are painstakingly crafted for the discerning golfer with a moderate swing speed. Rather than cater to golf’s most advanced players, we design golf clubs, balls, and accessories for the exclusive benefit of those who use them — our customers. XXIO engineers stop at nothing in the pursuit of excellence. The result is a family of products that helps moderate swing speed golfers increase enjoyment of the game with lower scores and better performance.
XXIO has been the #1 golf club brand in Japan since 2001.

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