Go Long, Go Soft, Go Low with the All-New AD333 from Srixon

SRIXON®, a global leader in golf ball technology and innovation, is launching the 11th generation AD333 golf ball in New Zealand in early August, 2024. Available in Pure White™ and Tour Yellow™, the AD333’s high-performance design delivers exceptional feel and distance.

The all-new AD333 takes its high-performance design to a new level with tour-inspired technologies that deliver exceptional distance and feel on every shot. With a slightly lower compression rating and softer cover than the previous generation, AD333 packs even more spin performance and control than ever before. 

“The new AD333 is a great ball for those seeking more control from tee to green,” said Brian Schielke, General Manager at Srixon. “This ball will give golfers the feedback they’re looking for performance-wise, along with added distance forgiveness, and control on approach or feel based shots.” 

Sharing several of the same technologies as the tour-validated Z-STAR series, the AD333 features a two-piece ionomer design that offers great value and powerful performance. 

To reduce unwanted spin off the tee and promote a straighter, longer ball flight, AD333’s compression was gently lowered from 72 to 70 allowing for more deformation at impact. Additionally, AD333’s softer ionomer cover ensures prolonged groove contact, for more bite on approach shots. This unique construction enables the AD333 to generate higher ball speeds without compromising feel, especially for players with moderate swing speeds. 

A reformulated FastLayer Core transitions from soft in the center, to firm around the outer edge, which adds ball speed without sacrificing feel. Complementing the FastLayer Core is Srixon’s 338 Speed Dimple Pattern, promoting a penetrating ball flight and distance gains in any playing conditions. 

The AD333 now packs even more greenside spin thanks to Spin Skin, a specialized coating designed to dig deeper into club face grooves. This coating helps maximize spin for more control and stopping power on every shot.