Meet the Golf Warehouse Family

Our people are at the heart of everything we do. We’re proud to have a passionate team of golfers, PGA professionals, fitters, and retail specialists who are genuinely focused on helping you enjoy and improve your game.

Across our nationwide stores and online, you’ll find a diverse mix of experience, from competitive players and expert club fitters to friendly faces who simply love the game. Some you’ll know well, others you may be meeting for the first time, but every member of our team shares the same goal: delivering trusted advice and great service.

Click below to meet more of the team and learn what makes Golf Warehouse tick.

Sam Fredricsen

Sam Fredricsen

Custom Fitting and Custom Build Specialist

With more than 10 years of experience in golf instruction, club fitting, and custom club building, Sam brings a comprehensive approach to helping golfers improve their performance both on the course and through properly fitted equipment.

As a PGA of America Class A Professional and a member of the PGA of New Zealand, Sam has worked with golfers of all skill levels, from beginners to accomplished players. His focus is on player development, swing improvement, and providing custom equipment solutions tailored to each individual’s game.

Sam holds fitting accreditations with both TaylorMade and Callaway and has extensive experience utilizing launch monitor technology and advanced fitting methodologies to optimize club performance. His expertise allows him to accurately assess a golfer’s needs and recommend equipment that enhances performance and consistency.

In addition to his fitting credentials, Sam has significant hands-on experience building and assembling custom golf clubs. His skills include shaft installation, swing weight optimization, loft and lie adjustments, grip fitting, and overall club specification management. This combination of fitting knowledge and club-building expertise ensures every club is built to perform exactly as intended and is customized to the unique requirements of each player.

By integrating instruction, fitting, and custom club construction, Sam is able to identify the critical relationship between a player’s swing and their equipment. This holistic approach enables him to deliver solutions designed to maximize distance, accuracy, consistency, and overall enjoyment of the game.

Committed to continuous professional development and delivering exceptional service, Sam is passionate about helping golfers achieve their goals through expert instruction, precision club fitting, and professionally built custom equipment.
Sam Fredricsen
Sam Fredricsen
Sam Fredricsen
Sam Fredricsen

Favourite courses played:

  • Kiawah Island Ocean Course – South Carolina, USA
  • Oak Hill Country Club (East Course) – Rochester, New York, USA
  • Te Arai Links (North Course) – Mangawhai, New Zealand

Sam Fredricsen is based at Golf Warehouse Auckland CBD

Located in the heart of Auckland, this MEGA store delivers a world-class fitting and retail experience.

The store features four advanced custom fitting bays, including one equipped with GEARS 3D motion and club-tracking technology for the most in-depth fitting experience available.

Two indoor putting greens allow you to refine your stroke, while Auckland’s largest selection of golf clubs and equipment ensures every golfer can find the right setup.

A full in-house club workshop offers repairs, re-gripping, and adjustments, supported by a friendly, knowledgeable team including PGA professionals and expert club fitters.

Whether you’re getting fitted, upgrading your gear, or fine-tuning your game, this MEGA store brings elite golf performance into the city.

Contact

Address 74 Newton Road, Eden Terrace, Auckland 1010, New Zealand
Hours Monday - Saturday 9:00am-5:30pm Sunday 9:30am-5:00pm
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