Eric Faesenkloet
Chairman & Founder
As the founder of Golf Warehouse, I’ve had the privilege of leading the business from its earliest beginnings to becoming New Zealand’s largest and most successful golf retail company. What began in 1997 as a single driving range in Takapuna has grown into a nationwide distribution and retail network — including superstores, high-performance fitting centres, golf entertainment venues, and the country’s largest and most established online retail platform.
My journey in retail started early — launching my first business at just 20 years old. Before founding Golf Warehouse, I built a successful career in consumer electronics and music retail, including ownership of iconic New Zealand brands Bond & Bond and ECM Music, leading a team of over 600 staff nationwide. These experiences instilled in me the importance of customer service, innovation, and delivering real value — principles that continue to drive Golf Warehouse today.
Since day one, I’ve been committed to building a brand that not only offers great products at competitive prices, but also plays a meaningful role in growing the game of golf throughout New Zealand. From forging partnerships with leading global golf brands to setting the strategic direction for the business, my focus has always been on building a company grounded in passion, performance, and trust.
In my role as Chairman, I continue to provide strategic oversight and support to our leadership team as we expand and adapt to meet the needs of modern golfers. While the industry has changed dramatically over the years, our mission remains the same: to make golf more accessible, more enjoyable, and more rewarding for every New Zealander.
My journey in retail started early — launching my first business at just 20 years old. Before founding Golf Warehouse, I built a successful career in consumer electronics and music retail, including ownership of iconic New Zealand brands Bond & Bond and ECM Music, leading a team of over 600 staff nationwide. These experiences instilled in me the importance of customer service, innovation, and delivering real value — principles that continue to drive Golf Warehouse today.
Since day one, I’ve been committed to building a brand that not only offers great products at competitive prices, but also plays a meaningful role in growing the game of golf throughout New Zealand. From forging partnerships with leading global golf brands to setting the strategic direction for the business, my focus has always been on building a company grounded in passion, performance, and trust.
In my role as Chairman, I continue to provide strategic oversight and support to our leadership team as we expand and adapt to meet the needs of modern golfers. While the industry has changed dramatically over the years, our mission remains the same: to make golf more accessible, more enjoyable, and more rewarding for every New Zealander.
