Golf Warehouse Presents The Ultimate Fitting Experience™

Our TaylorMade Performance Lab, located at our Newton Road SuperStore in the heart of Auckland, is an incredible facility designed to unite the golfer, fitter, and the most advanced technology.

Our highly-trained Master Fitters are experts at taking an in-depth look at your golf swing, gathered by industry-leading Motion Capture Technology (GEARS) and using it to determine the optimum combination of club-head, shaft, grip, and tunable settings, ready to optimise your performance. GEARS is a full swing club and body tracking system used by PGA pros and club manufacturers to measure and analyse every nuance of a swing, in full 3D, from address to follow-through. It is the most advanced motion capture solution developed specifically for golf.

While most other systems rely on low-resolution approximations of swing data, with algorithmic estimates filling in the gaps. Our GEARS Powered Lab provides the hard data, actually measuring the entire swing as it unfolds using five cameras running at 360 frames per second which look at over 600 images per swing to track everything that’s going on with the golfer’s club.


Our data-hungry technology then analyses those images in less than a second and because both the grip and head are tracked, that data provides significant insight into a swing, even including shaft deflection—information that cannot be obtained by tracking the grip alone. By looking at the body, club and golf ball simultaneously, no stone is left unturned during your fitting session.

Based on the data gathered on the GEARS System, and the trained eye of our Master Fitters, players are then tested using the latest in GCQuad Launch Monitor Technology where launch conditions are tracked and dialled into the ideal spec, just like out on the PGA TOUR.

The strong relationship between the Golfer, Fitter, and Technology lies at the heart of TaylorMade’s Custom Fitting philosophy and the Golf Warehouse is proud to be the first retailer in the world to offer this unbelievable system.

TaylorMade NZ Performance Lab Club Fitting Experience

GEARS is the most accurate golf swing tracking system on the planet
Michael Neff, Director of GEARS Sports


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Located in the heart of Auckland city Golf Warehouse Superstore is a mecca for golfers. Covering an entire floor of the big yellow Golf Warehouse building it features NZ's largest...
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Auckland Superstore, TaylorMade Performance Lab and Boom Golf Workshop